The original hawaii surfing brand

est. 1975

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aloha j

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shop aloha j

The original hawaii surfing brand

est. 1975

shop now

the original hawaii surfing brand

est. 1975

shop now

the original hawaii surfing brand

est. 1975

shop now

Featured Products

Da Hui Camo Gold, 60% polyester, 39% cotton, snapback.  Hui logo in GOLD in front. "Da Hui Hawaii" in gold on back.
$30.00

The authentic Yupoong Snapback hat, 60% polyester, 39% cotton.  Mesh back. Hui logo in GOLD in …


“I really wanted to create something that people want to wear, and that also supports protecting the ocean.”
- Jason Momoa
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